Create Your Own Shoe Brand: From Design to Launch

Turn Your Passion into a Real Project: Discover All the Secrets to Creating a Shoe Brand

What you'll learn
- Gain a deep understanding of footwear fundamentals
- Analyze and distinguish the main roles in the footwear industry
- Develop your first creative ideas through research and inspiration
- Learn the basics of technical and creative shoe design
- Understand the entire footwear production chain
- Prepare and manage an effective prototyping process
- Communicate with suppliers and manufacturing companies
- Analyze costs, margins, and retail pricing
- Build a strong and coherent brand identity
- Design a consistent and strategic footwear collection
- Plan the launch and promotion of your own brand

Requirements
- No previous experience in the footwear field is required: the course starts from a beginner level.

Description
Have you always dreamed of launching your own shoe brand but didn’t know where to start? This course was designed just for you, for those with a genuine passion for classic footwear who want to turn it into a professional, market-ready project. It’s a complete journey packed with technical and practical content, perfect for beginners with no prior industry experience.

You’ll learn how to develop a collection of classic footwear (think timeless styles like oxfords, derbies, loafers, pumps, sandals) for both men and women, covering every essential phase, from concept to creation. We’ll begin with trend research and inspiration, then move on to sketching, moodboard creation, technical drawings, and material selection. We’ll dive into prototyping and production, with a special focus on key players in the supply chain: pattern makers, stitchers, technicians, sole and heel suppliers, and more.

We’ll also explore the most commonly used materials, artisanal and industrial techniques, different shoe styles and how to recognize quality craftsmanship. I’ll guide you in defining your brand identity: naming, logo, storytelling, all the way to launch strategy, market analysis and logistics.

By the end of the course, you’ll have a professional and structured understanding of everything needed to create, develop and grow your shoe brand from scratch.

(A quick note: To make the course as clear and accessible as possible, I’ve used AI-generated English voiceovers for the video lessons. Since I’m an Italian designer, this ensures that the concepts are easy to follow and well-explained for all of you!)

Ready to bring your shoe brand to life? Let’s get started!

Who this course is for:
- The Emerging Creative: Has a strong passion for footwear and fashion, but has never had the chance to gain technical training.
- The Self-Taught Designer: Has some experience in drawing or product design, but feels the need to acquire structured knowledge about footwear design, prototyping techniques, materials, and construction methods.
- The Aspiring Fashion Entrepreneur: Wants to start their own shoe brand but doesn’t know where to begin.
- The Strategic Planner: Is interested in the strategic aspects: understanding how a collection is built, how to shape a brand identity, naming, packaging, and positioning in the market.
- The Fashion Industry Professional: Already works in fashion (apparel, accessories, or retail), but wants to specialize in footwear to expand their skill set and offer new services or projects.
- The Creative Freelancer or Consultant: Works as a graphic designer, art director, or creative consultant and wants to explore the world of physical products by learning about footwear production, communication, and branding.
- The Returning or Repositioned Professional: Has prior experience in footwear or design and now seeks to update their skills with new approaches related to small-scale production, 3D development, marketing, and artisanal collaborations.
- The Fashion or Design Student: Is currently studying fashion or design and wants to complement their academic path with a practical course focused on footwear and a realistic view of the market.
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