Brand Foundations

Build a brand like no other. Stand out, attract customers, and grow your business

What you'll learn

Define Your Brand Purpose: Clarify what makes your business unique and how to communicate that to your audience.

Develop Your Brand Story: Learn to develop a narrative that resonates and connects with your customers.

Create a Visual Identity: Build a cohesive look and feel that represents your brand across all platforms.

Build Consistency: Establish a strong foundation that makes everything—from social media posts to business growth—easier and more effective.

Requirements

No experience needed. You will learn everything you need to know.

Description

Your brand is the foundation of your business—just like a solid base is key to building a house. When your brand is clear, consistent, and aligned with who you are, everything else—your website, your messaging, your marketing—becomes easier and more effective.Brand Foundations is a step-by-step branding course for entrepreneurs, marketers, and small business owners who want to grow their business with clarity and confidence.Inside, you’ll learn how to build a brand strategy that feels aligned and drives results. You’ll define your purpose, clarify your brand message, understand your audience, and create a consistent visual identity that reflects your values and connects with the people you want to reach.Whether you’re just starting out or refreshing your brand, this course gives you the practical tools you need to stand out in your market, attract the right clients, and grow your business.It’s clear, accessible, and broken into short, manageable lessons—no jargon, no overwhelm, just a solid brand foundation that supports your growth.By the end of this course, you’ll have a complete, usable brand strategy you can confidently apply across your website, social media, and marketing—so your business not only looks good but works better.Let’s build a brand that’s true to you and drives growth.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Define

Lecture 2 Laying the groundwork

Lecture 3 Defining Your Brand

Section 3: Build

Lecture 4 Audience, Value Proposition, and Brand Promise

Lecture 5 Content Strategy

Lecture 6 Bringing Your Brand to Life Visually

Section 4: Maintain

Lecture 7 Brand Maintenance: Vision Check & Housekeeping

Entrepreneurs interested in increasing sales and revenue,Small business owners interested in increasing sales and revenue,Creatives and marketers looking to sharpen their brand strategy,Nonprofit organizations looking to share their impact