Ai For Marketing And Advertising Excellence

Learn to use AI for Marketing Automation, Campaign Optimization, Content Creation and Curation, Audience Analysis etc

What you'll learn

How can AI help build Excellence in Marketing and Advertising

Case Studies of AI helping build Excellence in Marketing and Advertising

Building Blocks to build Excellence in Marketing and Advertising

Implementing the Building Blocks to build Excellence in Marketing and Advertising

Data-Driven Insights and Predictive Analytics

Personalization at Scale

Marketing Automation and Campaign Optimization

Content Creation and Curation

Audience and Sentiment Analysis

Creative Excellence and Visual Generation

Dynamic Pricing and Promotions

Measuring Impact and ROI

Requirements

5 hours learning time

Description

Want to use AI (Artificial Intelligence) for Marketing and Advertising Excellence but don’t know what to do and how?Take a look at this course where you willNot only learn about AI for Marketing and Advertising Excellence including how AI helps build Excellence in Marketing and Advertising, Case Studies of AI helping build Excellence, Building Blocks of using AI to build Marketing and Advertising Excellence and How to implement these AI Building Blocks for Marketing and Advertising Excellence inData-Driven Insights and Predictive Analytics, Personalization at Scale, Marketing Automation and Campaign Optimization, Content Creation and Curation, Audience and Sentiment Analysis, Creative Excellence and Visual Generation, Dynamic Pricing and Promotions, Measuring Impact and ROIPreview many lectures for free to see the content for yourselfClear your doubts on this topic any time while doing the courseGet Udemy’s 30 days Money Back GuaranteeMy exposure to AI for Marketing and Advertising Excellence started as early as the 2010s, with Early Adoption in (2010–2015) when AI use was limited, mostly rule-based or algorithmic like· Programmatic Advertising began using early AI to automatically bid on ads in real-time (Real-Time Bidding, RTB).· Google and Facebook introduced algorithm-driven ad delivery based on user behavior.· Basic predictive analytics started helping marketers segment audiences or optimize email open rates.I continued to learn with Mainstream Emergence of AI for Marketing and Advertising Excellence during 2016–2019 when AI matured with deep learning, NLP, and more affordable cloud computing:· Chatbots powered by AI began to appear on websites (e.g., Drift, Intercom).· Facebook, Google, and LinkedIn launched AI-powered ad optimization tools.· Marketing automation platforms like HubSpot and Salesforce began integrating AI for lead scoring and personalization.· Recommendation engines, like Netflix and Spotify, began shaping consumer expectations.I learnt a lot more with Explosion of Use Cases in 2020–2023 when COVID-19 accelerated digital transformation and AI adoption:· Brands leaned on AI for personalization at scale due to shifts to digital buying behavior.· NLP models like GPT-3 (2020) revolutionized content generation, chatbot capabilities, and copywriting.· Tools like Persado, Copyai, Jasper began writing high-converting marketing content.· AI-driven creative optimization helped marketers test and scale visuals, videos, and messaging automatically.And I continue to learn more in this Excellence Era (2023–Present) with GPT-4, multimodal AI, and tools like ChatGPT, Gemini, and Claude, AI moved from support to strategic driver:· AI can now forecast campaign performance, allocate budgets, and optimize cross-channel strategies in real time.· Marketing Co-Pilots (like Salesforce Einstein, Adobe Sensei, and HubSpot AI) help teams execute faster, smarter.· AI in image, video, and design generation lets brands keep up with content demand.I bring in this course my learnings from this journey and share with you how can you also can successfully use AI for Marketing and Advertising ExcellencePreview for yourself many lectures free. If you like the content, enroll for the course, enjoy and skill yourself to start using AI for Marketing and Advertising Excellence!Please remember that this course comes with Udemy’s 30 days Money Back GuaranteePlease remember to reach out to me for any help in enjoying this course after you enroll

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Overview & Case Studies

Lecture 2 Overview I

Lecture 3 Overview II

Lecture 4 Overview III

Lecture 5 Overview IV

Section 3: Data-Driven Insights and Predictive Analytics

Lecture 6 Data-Driven Insights and Predictive Analytics I

Lecture 7 Data-Driven Insights and Predictive Analytics II

Lecture 8 Data-Driven Insights and Predictive Analytics III

Lecture 9 Data-Driven Insights and Predictive Analytics IV

Section 4: Personalization at Scale

Lecture 10 Personalization at Scale I

Lecture 11 Personalization at Scale II

Lecture 12 Personalization at Scale III

Section 5: Marketing Automation and Campaign Optimization

Lecture 13 Marketing Automation and Campaign Optimization I

Lecture 14 Marketing Automation and Campaign Optimization II

Lecture 15 Marketing Automation and Campaign Optimization III

Section 6: Content Creation and Curation

Lecture 16 Content Creation and Curation I

Lecture 17 Content Creation and Curation II

Lecture 18 Content Creation and Curation III

Section 7: Audience and Sentiment Analysis

Lecture 19 Audience and Sentiment Analysis I

Lecture 20 Audience and Sentiment Analysis II

Lecture 21 Audience and Sentiment Analysis III

Section 8: Creative Excellence and Visual Generation

Lecture 22 Creative Excellence and Visual Generation I

Lecture 23 Creative Excellence and Visual Generation II

Lecture 24 Creative Excellence and Visual Generation III

Section 9: Dynamic Pricing and Promotions

Lecture 25 Dynamic Pricing and Promotions I

Lecture 26 Dynamic Pricing and Promotions II

Section 10: Measuring Impact and ROI

Lecture 27 Measuring Impact and ROI I

Lecture 28 Measuring Impact and ROI II

Lecture 29 Measuring Impact and ROI III

Section 11: Summary

Lecture 30 Summary

Aspiring and current Marketing and Advertising Professionals wanting to use AI for Marketing and Advertising Excellence